i take a founder's idea and build the systems, partnerships, and momentum to make it real. i've been the first hire at three different organizations. each time, the job description didn't exist yet.
i like it that way.
what i do
seven years of: product, community, operations, content strategy, design, partnerships, AI systems. i work at the intersection of all of them.
not because i couldn't pick one — because founders rarely need someone who can only do one thing.
where i've worked
Sthaan — current
product & project manager. leading AI + financial inclusion research for the Gates Foundation. product coordination for Cloop and Innernet.
People+ai — EkStep Foundation
employee #1. built the community and events ecosystem from zero: 2,000+ members, 70+ events with 200+ attendees each. partnerships with SaaSBoomi, OpenAI, Z47.
Strategic Consultant
worked with Tanuj Bhojwani (Art of Bitfulness book launch), Aparna Piramal Raje (Chemical Khichdi), and as head of growth for Still (wellness/breathwork app).
Desk Agency — founded
founded and ran a creative agency. grew from one person to a team of 12 serving 155+ clients across brand, content, and digital. ₹1Cr in revenue.
things i've built on the side
WhatsWrapped
a tool that takes your WhatsApp chat and roasts it back at you. built solo over a weekend. valentine's edition, battle of the exes mode, social DNA analysis. whatswrapped.onlysif.com →
Poke Automations
custom mac productivity monitoring system — tracks app switches, keystrokes, wifi, bluetooth. generates a focus score every hour.
how i work
i use AI the way most people use google — constantly, without thinking about it.
if something used to take three days, i want to know why it can't take thirty minutes.
i don't want to be fed what to do every week. i want to own the problem.
what people say
"Asif is the rare combination of strategic thinker and hands-on executor. he doesn't just understand your vision — he expands it."
— client, brand strategy engagement
"working with asif is like having a co-founder who's also a designer, writer, and operator. i've never seen anyone context-switch that fast without dropping quality."
— founder, early-stage startup
"asif built something from nothing at people+ai. no playbook, no team, just relentless execution."
— colleague, People+ai
want the full picture?
ask the AI version of me anything — work history, skills, whether i'd be right for your role. it knows everything.